Cleveland daytime TV hopscotch: Sally, Regis and The Home Show (July 1990)

Craig’s notes

I called this the daytime TV hopscotch tape because it wouldn't sit still. We'd get Sally Jessy Raphael, then Joan Rivers, then Sally again, and eventually The Home Show. Jeff Smith put gravy on fried chicken and I wasn't buying it. Wendy Brackman made clothes out of paper plates, including a bee. Somebody recording daytime TV kept changing their mind about what to watch.

The Cleveland breaks made the jumps worth following. There was a WMMS VaVoom contest, local ads, Fred Griffith on Morning Exchange, and a Wheel of Fortune promo with puppet Wheelies. On Regis and Kathie Lee, Sister Peggy Murphy sang and tap-danced. Later Rusty Staub made burgers while I watched his hands get a little too comfortable around raw meat. The Home Show taught us to bake a cake inside an orange. I wanted to see that work; the result looked like plain cake with a hint of orange.

When I finally got back to this VHS, it was still going from Regis to The Home Show. More fireworks, insulation, leggings and vacation crafts, then one last run of commercials. I thought there might be more tape, but that was the end. It's possible the rest of the show is on another VHS; this one stops there.

Content inventory

Shows and segments (playback order)

1. Sally Jessy Raphael, breast-development discussion: With Dr. Marjorie Cramer and Ralph Grippo; the recording returns to this discussion after Joan Rivers.
2. Morning Exchange classified ads
3. Joan Rivers, The Hollywood Kids: John Nichols and Lance named in the viewing log.
4. Sally Jessy Raphael, continued
5. Geraldo Rivera relationship discussion
6. The Home Show, July Fourth cooking and paper-plate fashions: Jeff Smith cooks; Wendy Brackman makes paper-plate costumes. Craig questioned the gravy on fried chicken and noticed the paper-plate bee.
7. The Home Show vacation video contest
8. Morning Exchange closing credits
9. Live with Regis and Kathie Lee, July 3: Jonathan Frakes appears; the later viewing includes Kimberly Russell and tap-dancing Sister Peggy Murphy.
10. Live with Regis and Kathie Lee, continued: Kimberly Russell and Sister Peggy Murphy.
11. The Home Show, bicycle, bed and holiday crafts: Cathy and Wil Shriner visit a bike shop; Lynn Swann demonstrates a child’s bed; Carol Duvall makes Tygon-tubing jewelry; Dian Thomas brings July Fourth ideas. The camping project bakes cake batter inside an orange peel.
12. Oprah, home financing: Includes Rosalyn, Walter Undegrade and JoAnne Liebeler in the canonical log.
13. Morning Exchange with Fred Griffith, July Fourth: Hypnotist, weather, veteran Larry Schmidt, dermatologist Dr. Jerry Litt and DUI-checkpoint discussion.
14. Cleveland 24-Hour News: July Fourth Cleveland coverage and a Nelson Mandela mention in the source log.
15. Live with Regis and Kathie Lee, July 4: Roseanne and Tom Arnold, Rusty Staub making burgers and later Bob Castleberry.
16. Live with Regis and Kathie Lee, July 4 conclusion: Bob Castleberry appears before the recording returns to The Home Show.
17. The Home Show, final stretch: Santa Monica Pier fireworks safety, spray-foam insulation with Kitty Bartholomew, leggings with Angela DeJoseph, and vacation crafts with Lydia Brinkman. The recording finishes after the adjacent commercial break.

Commercial inventory

Opening channel hops

1. Distributors Warehouse public auction

Sally Jessy Raphael break

1. Welch's Orchard Fruit Punch from concentrate; frozen; 4 juices mixed
2. FON; calling card
3. GE refrigerators; "It holds like 12 gallons of milk"
4. SPU Waterproofing and foundation repair
5. The Nature Video Library on VHS

The Home Show / adjacent WEWS break

1. Quality Choice Hotels; call now
2. Country Time Lemonade; Old Fashioned
3. Publishers Clearing House
4. Skippy Premium dog food
5. Geritol Extend; Motorcycles
6. Palmolive; giant silverware and dishes
7. Hidden Valley Ranch; Take Heart (healthy version)
8. Dial soap; airplane ad
9. Pine Sol; Spruce Up wipes
10. Welch's Orchard Fruit Punch from concentrate; frozen; 4 juices mixed
11. Louis Rich; "It tasted too good to be good for you"; 97% fat free
12. Tums EX; guy ate twice as much
13. Serenity pads
14. Tyson Breast Patties; microwave some now
15. Nestlé Crunch candy bar
16. Vanna White; Quality Choice Hotels
17. Smucker's Simply Fruit spread
18. Publishers Clearing House
19. Bacos on a salad
20. Imodium A-D; two-hour ride
21. Vidal Sassoon London and LA
22. Tic Tac only 1.5 calories
23. Aqua Fresh Extra Fresh
24. Honey Bunches of Oats
25. Lens Crafters profiles – made in store!
26. Polaroid One film
27. Publishers Clearing House

5 Eyewitness News / Morning Exchange transition

1. Masterpieces phone offer

Regis and Kathie Lee, July 3 break

1. IGA; Puffs $1.09, HyGrade hot dogs 77¢
2. Publishers Clearing House
3. Dial soap; elevator ad
4. Ragu; fresh Italian
5. First Capital Publishing; call 1-900-990-LOAN
6. VaVoom shampoo; win a trip for two to LA; WMMS contest
7. Buzz Aldrin; flag-desecration constitutional amendment hotline; 1-900-740-4800; $5
8. Trivial Pursuit / Dunkin' Donuts ad
9. Cleveland Metroparks Zoo

Regis July 3 / Home Show transition

1. Dole Pure & Light; ZING!
2. Good Seasons Italian dressing mix
3. Thomas' English Muffins
4. All Pro Home Services
5. Stop & Shop; SAVE!
6. Picway Shoes; summer fun fashions
7. The Eyeglass Factory; two for one
8. Ames liquidation sale
9. Entenmann's cakes; no fat, no cholesterol
10. Tabasco sponsorship
11. Arrid sponsorship
12. Rug Doctor sponsorship

The Home Show / adjacent commercial break

1. Luvs; water balloon
2. American cheese dogs
3. Geritol Extend
4. Mr. Clean; vacation rental
5. Bounce with Stain Guard
6. Bufferin; my brand of aspirin with Mrs. Fletcher
7. Country Time
8. Ultra Slim-Fast single-serve pouches
9. Cortizone-5
10. Monty Hall; Quality Hotels
11. Miss America; Quality Hotels
12. Johnson & Johnson baby oil
13. Crunch Ice Cream Bars
14. Kmart Coleman cooler
15. Oat Thins
16. Uncle Ben's Country Inn rice
17. Lark mobility scooters at Better Mobility Products
18. Tylenol gel caps; Susan Sullivan
19. Carpet Fresh; dog smoking a cigar
20. Cortaid?
21. Hellmann's Mayonnaise
22. Quilted Northern
23. AT&T commercial; roller coaster
24. Crunch 'n Munch by Franklin
25. Rolaids Extra Strength; "This settles it!"
26. Hidden Valley Ranch
27. Fact Plus pregnancy test
28. Band-Aid; Sesame Street

Morning Exchange / adjacent WEWS break

1. Book It; “Give your child a key to open any door.”
2. Blue Star Ointment.
3. Levey and Gruhin injury-lawyer ad
4. WEWS service message; call the free clinic.
5. Top-quality name-brand products for less at Dairy Mart.
6. Buddy’s Carpet Fourth of July sale; giveaway prices.
7. Hough Bakeries; sponsor of *Morning Exchange*.
8. Waterbed City Thursday sale
9. ADT Safewatch; “If you leave home, will it be all right?” Good jingle.
10. Community-service message; Project Friendship Big Sisters and Little Sisters.
11. Stouffer Tower City Plaza sponsored the show.

Cleveland 24-Hour News / WEWS

1. Jewish Big Brothers Big Sisters of Cleveland message
2. Kmart; Hoover vacuums.

Regis and Kathie Lee, July 4 break

1. Publishers Clearing House.
2. Kix Show and Tell.
3. Louis Rich; “It tastes too good”; good jingle.
4. VaVoom; win a trip for two to a concert in LA; sponsored by WMMS.
5. Crunch ’n Munch; “Love at first bite”; good jingle.
6. Animated Ex-Lax constipation commercial.
7. Nurenberg, Pleven; compensation for malpractice; can get you money now.
8. Eckrich light smoked sausage and hot dogs.
9. Community-service message; Project Friendship.
10. Orkin perimeter defense system; CGI-ish.
11. Anusol; yep, hemorrhoid cream.
12. Beanee Weenees jingle (brand uncertain in playback notes)
13. 1-900-990-LOAN; help with bills for $35.
14. The Eyeglass Factory; two-for-one deals.

Regis July 4 / Home Show transition

1. VaVoom; win a trip for two; WMMS contest
2. DOC designer-glasses sale
3. WEWS community-service spot for ARC (period name in recording)

The Home Show final commercial break

1. Prints by Brawny; very classy
2. Ritz Bits peanut-butter commercial
3. Chef Boyardee microwave meals
4. o.b.; everything I want, no waste
5. Ultra Pampers for Girls; very dry
6. Lunchables Deluxe; back when they were proper meals; even came with an Andes mint
7. Metamucil; it helps you poop and get back into the Little League game
8. New Sugar Free Metamucil
9. Clusters cereal with parachuting squirrel
10. The Quality Choice hotel coupon book
11. Welch’s Orchard Fruit Punch; now with four juices!
12. Keebler Tato Skins
13. Value City Savings Celebration; Fourth of July ad
14. Pearle Vision Center
15. Fido Dido with Slice

Station and show promos

Opening channel hops

1. TV8 and East Ohio Gas, Time to Care ecology wheel

Morning Exchange classified ads

1. Newswatchers viewer-video appeal

The Home Show / adjacent WEWS break

1. General Hospital promo
2. Roseanne and Coach 4th of July promo
3. WEWS 24-hour news spot
4. Oprah promo; workaholic women
5. The Great American Duck Race; July 14, 1990
6. Firefox – Monday on WEWS
7. Wonder Years Promo
8. World News Tonight from Moscow this week promo

5 Eyewitness News / Morning Exchange transition

1. The Bay Boy promo
2. Bob Stevens sports promo

Morning Exchange closing credits

1. Jeopardy! promo

Regis and Kathie Lee, July 3 break

1. Oprah promo
2. 5 Eyewitness News promo; Saudi Arabia pilgrims trampled in air-conditioned tunnel

Regis July 3 / Home Show transition

1. Best of the Class of 1990
2. WEWS emergency broadcast test

The Home Show / adjacent commercial break

1. Loving soap-opera promo
2. Who's the Boss? and Wonder Years promo
3. China Beach promo

Morning Exchange / adjacent WEWS break

1. WEWS Jeopardy! brain-food promo
2. “The Bay Boy” promo.
3. WEWS 24-hour news promo.
4. WEWS Wheel of Fortune promo
5. *Regis* Fourth of July promo.
6. Oprah home-buying episode promo
7. WEWS *Sports Sunday* promo.
8. “Iceman” promo.
9. WEWS Jeopardy! promo

Cleveland 24-Hour News / WEWS

1. The Bay Boy promo
2. TV5 July Fourth greeting

Regis and Kathie Lee, July 4 break

1. Cleveland School of Medicine spot (CWRU)
2. WEWS Wheel of Fortune Wheelies promo
3. Great American Duck Race promo.
4. Festival of Freedom in Cleveland; WEWS promo, live on Five.
5. *Jeopardy!* “Brain Up” promo again.

Regis July 4 / Home Show transition

1. *Morning Exchange* promo; divorced parents get married!
2. “Iceman” WEWS promo
3. Fred Griffith “In My Opinion” promo

The Home Show final commercial break

1. *General Hospital* promo
2. *China Beach* promo; returns Wednesday

Tape details

Archive ID

VHS-2026-116

Format

VHS, Kodak T-120; EP recording

Recording

Cleveland daytime television from July 1990. July 3 and July 4 are identified for specific program blocks, not a single recording day for the entire VHS.

Viewed

July 5, 7 and 9; August 11 and 18, 2026. The final viewing reached the recorded end.

On the label

A handwritten blue note says “Home Show Sally,” “Morning Exchange” and “July 1990.”

On the label

• Handwritten blue note: “Home Show Sally,” “Morning Exchange,” “July 1990.” This is label evidence, not an exact day for every program.
• Kodak HS High Standard sleeve: Printed VHS T-120 sleeve.