97th US Open Golf – Father’s Day 1997 CBS Broadcast

Father’s Day, June 15, 1997. The 97th US Open at Congressional. Tiger Woods was 21 years old and one month removed from winning the Masters by 12 strokes. Jack Nicklaus was there. Ernie Els won. This JVC T-120 — found in a Samsung sleeve at the Goodwill Outlet on Brice — has the full CBS Sunday broadcast with original late-90s commercial breaks intact. We started streaming it February 19 but did not finish, so there is still tape left to open.

The commercial breaks are exactly what you would expect from a 1997 CBS golf broadcast: Lincoln Town Car, TaylorMade clubs with Velocity/Trajectory/Whoa copy, Big Bertha woods and irons, a Blackhawk Golf Club fitting ad, Freeport-McMoRan investing, United Airlines touting new in-flight meals, MasterCard “the future of money,” Mass Mutual Life Insurance the blue chip company. The Xerox printers commercial with what appears to be an entire room of computers got flagged during the stream. USGA membership ad included a rules book offer.

This was broadcast three months after Tiger’s Masters win, before he had won anything else major. The CBS coverage gives you the 1997 framing — the sports media still figuring out what they were looking at. Off-air recordings of golf broadcasts with their full sponsor packages from this era are not common. The tape has more content on it past where the stream stopped.

Commercial Inventory

  • Lincoln Town Car – Flagship luxury sedan ad, 1997 vintage.
  • TaylorMade “Velocity. Trajectory. Whoa.” – Big Bertha era golf equipment marketing.
  • Xerox printers – “Lots of computers” noted during stream. Chat-flagged clip moment.
  • United Airlines (new in-flight meals) – Late-90s airline ad from when meal service was a selling point.
  • MasterCard “the future of money” – Pre-Priceless campaign branding.
  • Blackhawk Golf Club “club fitting” ad – Regional golf club promotion.
  • USGA membership – Join and receive a rules book.